Risk It or Bin It Campaign
Our High Tech 'Shock and Awe' War on Litter

Risk It or Bin It Campaign - StPetersNM.com's High Tech Shock and Awe War on Litter

In an unprecedented High Tech war on litter in our Neighbourhood, St Peters NM are to begin releasing Litter Lout Video's in our bid to identify and have prosecuted individuals who believe they can blight the lives of the rest of this community with their litter.

What we show you in these video's will not fail to shock at the brazen disregard that people show when casting their litter into our midst.

Their audacity is only equalled by the impunity to which they believe they can do it. As for far too long, Leicester City Council has done little to deter those who litter and in fact, until recently, have often also done far too little to clear it up.

The technology we have brought to bear in this 'shock and awe war' on litter is breath taking in its sophistication and capability. If people throw litter in future in St Peters they are taking a foolish risk. Trust us... It is a much better option for them to take their litter home or bin it properly.

Hard hitting and far reaching

Our no nonsense ‘Risk It or Bin It’ campaign is unapologetically hard hitting in approach and far reaching in scope. Just as individuals who blight the appearance of our neighbourhood with their litter, risk falling into our sights, so too does any organisation that consistently permits build up of litter or rubbish within the boundary of the property for which it is responsible.

Notifications of this intent are to be communicated to the following organisations that we are currently monitoring in St Peters neighbourhood.

EWS.Ltd – English Welsh and Scottish Railways Ltd have allowed their environmental credentials to become somewhat tarnished as for more than 36 months they have permitted the build up of litter and rubbish in their land adjacent Hutchinson Walk. This is despite our requests over a 2 year period for them to bring this land back to an acceptable environmentally sound condition.

Leicester City Council – Leicester City Council have routinely, for more than 24 months permitted paladin bins under their management throughout the neighbourhood to be overfilled and to overflow... often right outside the main entrances of the apartment buildings. St Peters NM are calling into question their position and right to sanction private residents and businesses for this same offence.

Highfields Centre – Highfields Centre has for more than 12 months permitted the build up of litter on land under it's management on Stoughton Street adjacent the 5 bay car park. In the past year we have communicated the need for them to address the condition of this area on three separate occasions. As stewards of this lottery funded community development, the Highfields Centre management committee need to understand that their facility is not an island in this neighbourhood but is part and parcel of it and that they have responsibilities to the wider community as regards managing well and responsibly the property to which they have equally and severally been entrusted.

Article Written by Albert Berer
Photography by St Peters NM Environment Team
Date Written March 8th 2009
Date last Modified March 8th 2009
Status: Article in Progress

St Peters NM would like to acknowledge Sunshade Blinds Ltd for their contributions and support.

Sunshade are the UK based worldwide brand leaders for Integral Blinds (interstitial blinds) Manufacturers based in Corby, Northants.

Their contributions enable St Peters NM to fund our campaigns as well as web publishing.

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